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The Logo Isn’t The Brand

The Logo Isn’t The Brand

If you think your brand is your logo, colors and company name then you’re missing the mark. I have met too many individuals that believe the logo should be THE predominant piece in marketing. If your name isn’t said so many times then the consumer will...
The Fitz Roy Traverse

The Fitz Roy Traverse

I would probably not ever do this, but I am certainly inspired by what Tommy and Alex were able to accomplish. This work of feat, and video creation is fantastic!