fbpx
Building A Global Brand

Building A Global Brand

In 2009 when we started Altra we always had great ambitions. We wanted to sweep the running community with Zero Drop?, FootShape??shoes across the globe. Ever since the beginning of the brand we wanted to be able to get out and compete with the big boys in the running...
7 Reasons Why I Love Evernote

7 Reasons Why I Love Evernote

I am a big fan of going paperless. I think that there are two things that we can do away with in this world, checks and printers. We are beyond that now. Majority of individuals have smartphones or tablets and can sign any document electronically. Documents can be...
Small Business Success

Small Business Success

As I arrive into a new town and seek a place to dine I immediately hit Yelp to search for highly rated restaurants or diners. I enjoy good food and never like to go to a chain restaurant. I want my food made by a local and if locally sourced that is even better. They...
Building a Customer Included Business

Building a Customer Included Business

A few?weeks ago I had the privilege to attend a marketing conference hosted by Experticity, a leading industry educational partner and set of tools. It was a great conference hosted up at the St. Regis in Deer Valley, Utah. This was a gorgeous setting and an excellent...
The Bridges We Cross

The Bridges We Cross

Growing up as a boy scout we would engage in many adventurous activities. There was a lot that I did on my path to obtaining my Eagle Scout award and much after, but one certain time I recall was when we were tasked to make a rope bridge, or what we called a monkey...