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The Logo Isn’t The Brand

The Logo Isn’t The Brand

If you think your brand is your logo, colors and company name then you’re missing the mark. I have met too many individuals that believe the logo should be THE predominant piece in marketing. If your name isn’t said so many times then the consumer will...
Small Business Success

Small Business Success

As I arrive into a new town and seek a place to dine I immediately hit Yelp to search for highly rated restaurants or diners. I enjoy good food and never like to go to a chain restaurant. I want my food made by a local and if locally sourced that is even better. They...
Building a Customer Included Business

Building a Customer Included Business

A few?weeks ago I had the privilege to attend a marketing conference hosted by Experticity, a leading industry educational partner and set of tools. It was a great conference hosted up at the St. Regis in Deer Valley, Utah. This was a gorgeous setting and an excellent...
Optimize Online Marketing

Optimize Online Marketing

In today’s world there are so many options available to market your business, both large and small. What though tends to be the best? That is the great question. Companies are always looking for ways to get found. I would like to provide you some tips to...