Examples of My Work
Below you can see projects that I have been involved in and work that I have either done or overseen.
Trails Utah – Nonprofit Organization
Working on a statewide nonprofit in refreshing the overall look and feel. Looking to build up local corporate support and individual members to support the growth and improvement of trails throughout the state of Utah.
Fortified Nutrition – Sustainable Nutrition brand
Advising and working with Fortified Nutrition to implement better digital strategy and brand building. This brand has done well in retail in Midwest and Canada. Working to improve brand awareness, loyalty, and story.
Altra Running – Co-Founder & Director of Brand
In 2009, Golden Harper and I took a shoe concept from a toaster oven and band saw idea to a full-fledged reality. With the help of Brian Beckstead and other key players we started producing prototypes and lining up retailers. We proceeded to build a lifestyle brand that has now grown to become a household name in the running industry and having a presence in 46 different countries. Leading the big picture of the brand and working with the marketing team we worked to establish a familiar brand. Below are some of the examples of work that I oversaw and developed with Altra.