Examples of My Work

Below you can see projects that I have been involved in and work that I have either done or overseen.

Trails Utah – Nonprofit Organization

Working on a statewide nonprofit in refreshing the overall look and feel. Looking to build up local corporate support and individual members to support the growth and improvement of trails throughout the state of Utah.

Fortified Nutrition¬†–¬†Sustainable Nutrition brand

Advising and working with Fortified Nutrition to implement better digital strategy and brand building. This brand has done well in retail in Midwest and Canada. Working to improve brand awareness, loyalty, and story.

Altra Running РCo-Founder & Director of Brand

In 2009, Golden Harper and I took a shoe concept from a toaster oven and band saw idea to a full-fledged reality. With the help of Brian Beckstead and other key players we started producing prototypes and lining up retailers. We proceeded to build a lifestyle brand that has now grown to become a household name in the running industry and having a presence in 46 different countries. Leading the big picture of the brand and working with the marketing team we worked to establish a familiar brand. Below are some of the examples of work that I oversaw and developed with Altra.

Videos I oversaw production for through planning, storyline, and preparation

To help educate runners we developed the Learn To Run technique series. We put together a few videos to help illustrate the points of proper running technique.
To show Altra as a running authority and support our local retailers we developed the #RunTalks series. We traveled to retailers around the country and brought in various experts to educate on various running and general fitness topics.
We did a few projects that “zeroed in” or centered on some of our key athletes. This helped to show the power of Altra and how we were connecting with the running community.

Worked on organizing and planning multiple events as well as negotiating large event sponsorships

Outdoor Retailer was a key industry trade show that occurred twice a year each year in Utah. I booked space, assisted in booth design and setup, worked the floor, and coordinated travel for athletes and other employees.
The Running Event is held in Austin, TX each winter to bring together running brands and retailers from around the country. Again, I organized the space, product for shoe testing areas, setup, booth creation, shipping, and travel accommodations.
Altra was the title sponsor for the Runner’s World Half and Festival. I helped in negotiation of the sponsorship and all event arrangements and strategy. Also, we attended another 30+ events each year included many that we sponsored and major events like the Boston and New York Marathons.

Advertisements in which I oversaw and helped plan in buying, scheduling, and concepting with my design team

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