by Jeremy | Jun 13, 2018 | Branding, Business, Online Marketing
Now that you have developed a product and have sold a few widgets you need to decide where to go from here. There are a variety of options to grow your company. I would contend that you would be best off by pursuing an approach that turns your brand from solely a...
by Jeremy | Feb 10, 2016 | Branding, Business, Online Marketing
In 2009 when we started Altra we always had great ambitions. We wanted to sweep the running community with Zero Drop?, FootShape??shoes across the globe. Ever since the beginning of the brand we wanted to be able to get out and compete with the big boys in the running...
by Jeremy | May 4, 2015 | Business, Online Marketing
As I arrive into a new town and seek a place to dine I immediately hit Yelp to search for highly rated restaurants or diners. I enjoy good food and never like to go to a chain restaurant. I want my food made by a local and if locally sourced that is even better. They...
by Jeremy | Apr 27, 2015 | Business, Online Marketing
A few?weeks ago I had the privilege to attend a marketing conference hosted by Experticity, a leading industry educational partner and set of tools. It was a great conference hosted up at the St. Regis in Deer Valley, Utah. This was a gorgeous setting and an excellent...
by Jeremy | Mar 11, 2015 | Business, Online Marketing
A while back I was in a joint organization known as the Social Commerce Institute. Unfortunately this organization has disbanded, but not until after we had a good 12-15 month run of presentations, networking and great ideas shared. I would love to reorganize...
by Jeremy | Jan 30, 2015 | Online Marketing
With the super bowl just days away the war for media exposure is on. It used to be that you would sit down to watch “the big game” and then you would be excited for all of the commercials. They would then talk about them on the news and talk shows, but now...