Keys to Building a Lifestyle Brand

Keys to Building a Lifestyle Brand

Now that you have developed a product and have sold a few widgets you need to decide where to go from here. There are a variety of options to grow your company. I would contend that you would be best off by pursuing an approach that turns your brand from solely a...
Building A Global Brand

Building A Global Brand

In 2009 when we started Altra we always had great ambitions. We wanted to sweep the running community with Zero Drop™, FootShape™ shoes across the globe. Ever since the beginning of the brand we wanted to be able to get out and compete with the big boys in the running...
Small Business Success

Small Business Success

As I arrive into a new town and seek a place to dine I immediately hit Yelp to search for highly rated restaurants or diners. I enjoy good food and never like to go to a chain restaurant. I want my food made by a local and if locally sourced that is even better. They...
Building a Customer Included Business

Building a Customer Included Business

A few weeks ago I had the privilege to attend a marketing conference hosted by Experticity, a leading industry educational partner and set of tools. It was a great conference hosted up at the St. Regis in Deer Valley, Utah. This was a gorgeous setting and an excellent...
Social Collaboration

Social Collaboration

A while back I was in a joint organization known as the Social Commerce Institute. Unfortunately this organization has disbanded, but not until after we had a good 12-15 month run of presentations, networking and great ideas shared. I would love to reorganize...
Social Media and The Super Bowl Commercial

Social Media and The Super Bowl Commercial

With the super bowl just days away the war for media exposure is on. It used to be that you would sit down to watch “the big game” and then you would be excited for all of the commercials. They would then talk about them on the news and talk shows, but now...