The Value of Brand Influencers

The Value of Brand Influencers

We all know how valuable our sales team is. They are the ones out there pounding the pavement, meeting with buyers, influencing purchasing decisions, educating the retailers, and making sure our product is seen on the shelves. We know how important our e-commerce...
Here’s to new adventures!

Here’s to new adventures!

In 2009 I sat in my cousin’s living room and he showed me what he was working on with running shoes. I tested the concept for myself and fell in love right away. It seemed right. The science and technology (or lack thereof) made sense. It was something that I felt...
What Business Can Learn from the Warriors 73 Win Season

What Business Can Learn from the Warriors 73 Win Season

I’d love to get an inside look into the locker room of the Golden State Warriors. After pushing the envelope in their championship season last year and winning 67 games they saw that they could only get better. I imagine that the Coach Kerr’s preseason pep...
Focusing on Our Strengths

Focusing on Our Strengths

Growing up in the Church of Jesus Christ of Latter-day Saints I always learned the verse of scripture written by the prophet Moroni in Ether 12:27. And if men come unto me I will show unto them their weakness. I give unto men weakness that they may be humble; and my...
Building A Global Brand

Building A Global Brand

In 2009 when we started Altra we always had great ambitions. We wanted to sweep the running community with Zero Drop™, FootShape™ shoes across the globe. Ever since the beginning of the brand we wanted to be able to get out and compete with the big boys in the running...
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