by Jeremy | Apr 9, 2020 | Branding, Business
I was asked by a friend to answer some questions on branding, so I decided that I would write up this post on my thoughts and ideas to creating a strong brand. Building a recognizable brand is more than just spending a lot of marketing dollars to get your name out...
by Jeremy | Jun 13, 2018 | Branding, Business, Online Marketing
Now that you have developed a product and have sold a few widgets you need to decide where to go from here. There are a variety of options to grow your company. I would contend that you would be best off by pursuing an approach that turns your brand from solely a...
by Jeremy | Nov 10, 2016 | Branding, Business
We all know how valuable our sales team is. They are the ones out there pounding the pavement, meeting with buyers, influencing purchasing decisions, educating the retailers, and making sure our product is seen on the shelves. We know how important our e-commerce...
by Jeremy | Feb 10, 2016 | Branding, Business, Online Marketing
In 2009 when we started Altra we always had great ambitions. We wanted to sweep the running community with Zero Drop?, FootShape??shoes across the globe. Ever since the beginning of the brand we wanted to be able to get out and compete with the big boys in the running...
by Jeremy | Sep 28, 2015 | Branding, Business
If you think your brand is your logo, colors and company name then you’re missing the mark. I have met too many individuals that believe the logo should be THE predominant piece in marketing. If your name isn’t said so many times then the consumer will...