Keys to Building a Lifestyle Brand

Keys to Building a Lifestyle Brand

Now that you have developed a product and have sold a few widgets you need to decide where to go from here. There are a variety of options to grow your company. I would contend that you would be best off by pursuing an approach that turns your brand from solely a...
The Value of Brand Influencers

The Value of Brand Influencers

We all know how valuable our sales team is. They are the ones out there pounding the pavement, meeting with buyers, influencing purchasing decisions, educating the retailers, and making sure our product is seen on the shelves. We know how important our e-commerce...
Building A Global Brand

Building A Global Brand

In 2009 when we started Altra we always had great ambitions. We wanted to sweep the running community with Zero Drop™, FootShape™ shoes across the globe. Ever since the beginning of the brand we wanted to be able to get out and compete with the big boys in the running...
The Logo Isn’t The Brand

The Logo Isn’t The Brand

If you think your brand is your logo, colors and company name then you’re missing the mark. I have met too many individuals that believe the logo should be THE predominant piece in marketing. If your name isn’t said so many times then the consumer will...
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