Online Marketing Strategies
Here are some of my thoughts and insights on online marketing strategies.
Keys to Building a Lifestyle Brand
Now that you have developed a product and have sold a few widgets you need to decide where to go from here. There are a variety of options to grow your company. I would contend that you would be best off by pursuing an approach that turns your brand from solely a...
Building A Global Brand
In 2009 when we started Altra we always had great ambitions. We wanted to sweep the running community with Zero Drop?, FootShape??shoes across the globe. Ever since the beginning of the brand we wanted to be able to get out and compete with the big boys in the running...
Small Business Success
As I arrive into a new town and seek a place to dine I immediately hit Yelp to search for highly rated restaurants or diners. I enjoy good food and never like to go to a chain restaurant. I want my food made by a local and if locally sourced that is even better. They...
Building a Customer Included Business
A few?weeks ago I had the privilege to attend a marketing conference hosted by Experticity, a leading industry educational partner and set of tools. It was a great conference hosted up at the St. Regis in Deer Valley, Utah. This was a gorgeous setting and an excellent...
Social Collaboration
A while back I was in a joint organization known as the Social Commerce Institute. Unfortunately this organization has disbanded, but not until after we had a good 12-15 month run of presentations, networking and great ideas shared. I would love to reorganize...
Social Media and The Super Bowl Commercial
With the super bowl just days away the war for media exposure is on. It used to be that you would sit down to watch "the big game" and then you would be excited for all of the commercials. They would then talk about them on the news and talk shows, but now it's a...
Marketing Your Local Retail Shop
Last night I was in visiting with Round Rocks Fly Fishing in Logan, UT. These guys are great. It's a great shop to visit with a very knowledgeable staff that wants to do right every time. We got talking about what I do and then got into a little discussion about some...
Facebook Contests
Facebook can be a very powerful marketing tool for each of us to utilize in the growing of our business market. Facebook is an extremely interactive and engaging social network for both brands and consumers. If used properly Facbook as well as the other social...
Facebook Making Changes – Again
Well the guys at that big global power we know as Facebook are at it again. They have announced further changes to business pages. This time I don't have to go in and redesign my landing page, just get to have some new and awesome features available at my disposal!...