Business Ideas & Thoughts
My experience in starting and running a business has taught me a lot. Here are some of my thoughts from an entrepreneur, marketer, and business enthusiast.
Here’s to new adventures!
In 2009 I sat in my cousin?s living room and he showed me what he was working on with running shoes. I tested the concept for myself and fell in love right away. It seemed right. The science and technology (or lack thereof) made sense. It was something that I felt...
Lifestyle Design – My Review of Tim Ferriss' Bestseller, 4-Hour Work Week
I am one that enjoys productivity. I love to hack my way to getting more done, being more organized, and being as effective as I can. I do this in my personal life, family life, physical efforts, and spiritual life. I am not saying that I look to cheat my way through...
What Business Can Learn from the Warriors 73 Win Season
I?d love to get an inside look into the locker room of the Golden State Warriors. After pushing the envelope in their championship season last year and winning 67 games they saw that they could only get better. I imagine that the Coach Kerr's preseason pep talk?went...
Focusing on Our Strengths
Growing up in the Church of Jesus Christ of Latter-day Saints I always learned the verse of scripture written by the prophet Moroni in Ether 12:27. And if men come unto me I will show unto them their weakness. I give unto men weakness that they may be humble; and my...
Building A Global Brand
In 2009 when we started Altra we always had great ambitions. We wanted to sweep the running community with Zero Drop?, FootShape??shoes across the globe. Ever since the beginning of the brand we wanted to be able to get out and compete with the big boys in the running...
The Power of Focus to Achieve Your Dreams
In society today there are so many different distractions that call for our attention. We have mundane tasks at work, mindless games on our phones, social networks and random cat videos on YouTube. With so much vying for our time and attention how do we find a sense...
Looking Ahead to an Excellent 2016
As we now put 2015 in the rear view we have time to reflect on the past and look forward to the future. You may have spent some time last night, or will do so this weekend, in reflecting with family and friends. You may make a list of resolutions to make this year...
7 Reasons Why I Love Evernote
I am a big fan of going paperless. I think that there are two things that we can do away with in this world, checks and printers. We are beyond that now. Majority of individuals have smartphones or tablets and can sign any document electronically. Documents can be...
The Logo Isn’t The Brand
If you think your brand is your logo, colors and company name then you're missing the mark. I have met too many individuals that believe the logo should be THE predominant piece in marketing. If your name isn't said so many times then the consumer will forget you. Or...