Small Business Success

As I arrive into a new town and seek a place to dine I immediately hit Yelp to search for highly rated restaurants or diners. I enjoy good food and never like to go to a chain restaurant. I want my food made by a local and if locally sourced that is even better. They...
Building a Customer Included Business

Building a Customer Included Business

A few weeks ago I had the privilege to attend a marketing conference hosted by Experticity, a leading industry educational partner and set of tools. It was a great conference hosted up at the St. Regis in Deer Valley, Utah. This was a gorgeous setting and an excellent...
Social Collaboration

Social Collaboration

A while back I was in a joint organization known as the Social Commerce Institute. Unfortunately this organization has disbanded, but not until after we had a good 12-15 month run of presentations, networking and great ideas shared. I would love to reorganize...
Social Media and The Super Bowl Commercial

Social Media and The Super Bowl Commercial

With the super bowl just days away the war for media exposure is on. It used to be that you would sit down to watch “the big game” and then you would be excited for all of the commercials. They would then talk about them on the news and talk shows, but now...
Marketing Your Local Retail Shop

Marketing Your Local Retail Shop

Last night I was in visiting with Round Rocks Fly Fishing in Logan, UT. These guys are great. It’s a great shop to visit with a very knowledgeable staff that wants to do right every time. We got talking about what I do and then got into a little discussion about...

Facebook Contests

Facebook can be a very powerful marketing tool for each of us to utilize in the growing of our business market. Facebook is an extremely interactive and engaging social network for both brands and consumers. If used properly Facbook as well as the other social...