My Place in Altra

Often I wonder why I got so blessed to be a part of Altra Zero Drop Footwear. I understand my knowledge of business and marketing, but it is often overwhelming to work with a group of guys that sleep walk faster than I run. I look at the company I keep, Golden with all of his records, Brian as a top 3 finisher at many ultra marathons and then Seth with his marathon course records. With this company I feel inferior and think how I can possibly fit in. As I think upon these things thou I find that I am the perfect fit. Altra is not a company for just the elite. Sure it is a running shoe brand built by dedicated runners, and I do consider myself such. The core behind what we do as a company is Run Better. Run Healthier. Run Alta. Through this mantra we are out to...

Complete Altra Funding

After starting this journey now known as Altra Footwear back in the summer of 2009 we had an array of dreams, hopes, and desires. We have now culminated all of that to a legitimate, funded company. While discussing this in Golden’s house on his birthday we had our ideas of what we would accomplish, what we would bring to the market and how we would do it. We had no real direction as to exactly how it would happen, just that we would figure out how to make it happen. We had a vision of a product and we went out and made it happen. The great pursuit has now brought us to this point now today. Over the past 9 months we have been in conversations with Icon Health & Fitness, the owners of NordicTrack, about a purchase agreement of our company. Well after a...