Business Ideas & Thoughts

My experience in starting and running a business has taught me a lot. Here are some of my thoughts from an entrepreneur, marketer, and business enthusiast.

Why I Write

Growing up I always teetered on creativity. I loved to draw and doodle. I never put much of a focus on it so I never became an artist. I just loved to have a pen in my hands. I loved creative writing, but I hated being forced to write for an assignment. When I had a...

The Value of Brand Influencers

We all know how valuable our sales team is. They are the ones out there pounding the pavement, meeting with buyers, influencing purchasing decisions, educating the retailers, and making sure our product is seen on the shelves. We know how important our e-commerce...

Here’s to new adventures!

In 2009 I sat in my cousin’s living room and he showed me what he was working on with running shoes. I tested the concept for myself and fell in love right away. It seemed right. The science and technology (or lack thereof) made sense. It was something that I felt...

What Business Can Learn from the Warriors 73 Win Season

I’d love to get an inside look into the locker room of the Golden State Warriors. After pushing the envelope in their championship season last year and winning 67 games they saw that they could only get better. I imagine that the Coach Kerr's preseason pep talk went...

Three Powerful Results of Keeping a Daily Journal

Our lives are filled with many events, responsibilities and recreational activities. Each of these things make us who we are. I would surmise that keeping a journal helps each of these things to work and flow better in our lives. Throughout history many great...

Focusing on Our Strengths

Growing up in the Church of Jesus Christ of Latter-day Saints I always learned the verse of scripture written by the prophet Moroni in Ether 12:27. And if men come unto me I will show unto them their weakness. I give unto men weakness that they may be humble; and my...

Dealing with Dejection

Do you ever feel left out or neglected? Do you feel like the harder you work the more you want something, but when it doesn't come then your dejected and frustrated? Do you feel that sometimes the world withholds what you feel you deserve? I think that we have all...

Building A Global Brand

In 2009 when we started Altra we always had great ambitions. We wanted to sweep the running community with Zero Drop™, FootShape™ shoes across the globe. Ever since the beginning of the brand we wanted to be able to get out and compete with the big boys in the running...

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